Annual Report

2021 marked a new beginning for REITAN’s retail business with the establishment of Reitan Retail, a ­Nordic and Baltic retail flagship with operations within discount grocery, convenience and mobility.

Based on strong values, efficient operations and local ownership, we are a family of strong brands and 42,000 positive and proactive people with a common goal: to create the best customer ­experiences in people’s everyday lives and ­contribute to a more sustainable future.

One year on, we have built a solid foundation, already delivering on our strategy for profitable and sustainable growth. We are strengthening our competitive position, while renewing our portfolio to create even better customer experiences in a responsible way.

Read more about our 2021 accomplishments and strategic measures in the first Reitan Retail annual report as a combined retail company with four strong business areas.